The CIT On Screen Awards is an annual student short film showcase for screen and media students at Canberra Institute of Technology, with this project involving the creation of a poster concept to promote the 2017 event.

The brief was to design a promotional poster that captured the essence of a film showcase while appealing to a student audience, with the selected concept to be refined and used as the official event artwork.

I worked as the designer on the project, responsible for developing the initial concept and refining the final design for production.

The approach focused on creating a visually engaging concept that reflected the screen and media focus of the event, balancing creativity with clarity to ensure the poster communicated effectively in a promotional environment.

The final outcome was a refined poster design selected for use in promoting the showcase and displayed as part of the event.

The chosen concept was successfully implemented as the official poster for the awards, supporting the event’s promotion and visual identity.

This project reinforced the importance of developing strong initial concepts and refining them through feedback to deliver a final outcome suitable for real-world application.